Why Every Pet Brand Needs a Google Business Profile in 2025 (And How to Actually Make It Work for You)
If you’re running a pet business — whether you’re grooming pups in Austin, walking dogs in St. Louis, or running a doggy daycare in Kansas City — here’s the truth:
Your Google Business Profile (GBP) is your online storefront. And in 2025, it’s one of the easiest ways to show up in front of new local pet parents who are ready to book, buy, or stop in.
🐾 What Is a Google Business Profile (and Why It Matters for Pet Brands)?
Think of it as your business card, website preview, and review hub all rolled into one — and it pops up before your website when someone Googles you.
More importantly:
When someone searches “dog groomer near me” in Chicago or “pet boarding in Dallas,” your GBP is what Google shows first. 👀
🦴 What You Can Do With It:
Show your services, hours, and photos (adorable before/afters, anyone?)
Collect and respond to customer reviews
Share updates, specials, or even adoptable pets
Drive traffic directly to your website or booking link
🐶 Who Should Be Using It?
Every pet business with a physical location or service area, like:
Pet groomers
Veterinarians
Pet supply shops
Pet photographers
Doggy daycares
Mobile groomers and trainers
Even pet-friendly cafés!
🛠️ Quick Tips to Optimize Your GBP in 2025:
1. Claim and verify your profile.
Make sure YOU control it (not a random old employee or a customer who tried to help once).
2. Use keywords that match your services and city.
Like: “Mobile dog groomer in Kansas City” or “Vet clinic in Waco, TX.”
3. Add real, recent photos.
Cute pets = clicks. Especially if your vibe is fun, safe, and welcoming.
4. Ask for reviews consistently.
We know it feels awkward sometimes — but most happy customers want to help. Just make it easy (QR code, text link, quick reminder after service).
5. Reply to reviews like a human.
Thank the good ones. Respond calmly to the not-so-great ones. It shows you care and builds trust.
🐾 What’s in It for Your Business?
Show up when local pet parents are searching
Build credibility instantly (especially with reviews)
Drive more traffic to your website or social profiles
Stand out from national chains with that hometown feel
🎯 Local Searches = Local Sales
If you’re not showing up on Google, you’re missing out on pet parents who are searching right now in cities like Des Moines, Oklahoma City, or Little Rock.
Keeping your Google Business Profile updated doesn’t have to be a full-time job — just a few simple tweaks and some monthly attention can go a long way.
💬 Want Help Showing Up Locally (Without Doing It All Yourself)?
We offer monthly content designed just for pet brands — no contracts, just strategy and support that fits your real life.
📅 Book a discovery call with us to chat. We’re pet people too.
